A dynamic model for advertising and pricing competition between national and store brands
| Year of publication: |
2009
|
|---|---|
| Authors: | Karray, Salma ; Martín-Herrán, Guiomar |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 193.2009, 2, p. 451-467
|