A dynamic model of manufacturing quality's effect on optimal advertising and pricing policies
| Year of publication: |
1994
|
|---|---|
| Authors: | Narasimhan, R. ; Ghosh, S. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 72.1994, 3, p. 485-502
|