A dynamic user centric framework for enhancing e-services effectiveness aiming at mass customization
Year of publication: |
2010
|
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Authors: | Belk, Mario ; Germanakos, Panagiotis ; Tsianos, Nikos ; Lekkas, Zacharias ; Mourlas, Constantinos |
Published in: |
Mass customization for personalized communication environments : integrating human factors. - Hershey Pa. [u.a.] : Information Science Reference, ISBN 978-1-60566-260-2. - 2010, p. 108-132
|
Subject: | Electronic Commerce | E-commerce | Dienstleistung | Services |
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