A Factor Analysis Approach to Measure the Biased Effects of Retail Fruit Juice Advertising
| Year of publication: |
1995
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|---|---|
| Authors: | Gao, X.M. ; Lee, J.-Y. |
| Published in: |
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria. - Berlin : Springer, ISSN 0377-7332, ZDB-ID 5193941. - Vol. 20.1995, 1, p. 93-108
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