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Ein stochastisches Modell zur Prognose des Konsumenterverhaltens
Haase, Wolfgang, (1973)
Die segmentorientierte Marketingplanung im Einzelhandelsbetrieb
Büttner, Herbert, (1986)
Functional form and utility : a review of consumer demand theory
Goldberger, Arthur Stanley, (1987)
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N., (2010)
A journey of an accidental marketing scholar
Krishnan, Balaji C., (2011)
The self destructive habits of good companies : ... and how to break them
Sheth, Jagdish N., (2007)