A fine line : how design strategies are shaping the future of business

Hartmut Esslinger

Design-driven strategy: staking a claim in the creative economy -- True lies: the role of leadership in innovation -- Designing to win: the creative business strategy -- Minds beat money: the innovation process, step by step -- A business design revolution: the Greening of planet, Inc -- Design-driven strategies for better business--and a better world -- The factories

MoreLess

Year of publication:	c2009 ; 1st ed
Authors:	Esslinger, Hartmut
Publisher:	San Francisco, Calif. : Jossey-Bass
Subject:	Produktgestaltung \| Product design \| Innovation \| Corporate Social Responsibility \| Corporate social responsibility \| Strategisches Management \| Strategic management \| Industriedesign \| Neues Produkt \| Design \| Wettbewerbsstrategie
Description of contents:	Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de]

Extent:	183 S., 4 Bl. Ill.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-0-470-45102-1 ; 0-470-45102-5
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013489971