A framework for analysis of strategy development in globalizing markets
Carl Arthur Solberg
| Year of publication: |
2009
|
|---|---|
| Authors: | Solberg, Carl Arthur |
| Published in: |
Evolving and emerging issues in marketing strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 81-99
|
| Subject: | Globalisierung | Globalization | Internationaler Markteintritt | International market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836725