A framework for designing visitor experiences in branded tourist attractions : insights from a luxury Cognac brand
Frédéric Ponsignon and Jonas Holmqvist
| Year of publication: |
2025
|
|---|---|
| Authors: | Ponsignon, Frédéric ; Holmqvist, Jonas |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 31.2025, 1, p. 240-253
|
| Subject: | Tourist attractions | experience design | brand experience | consumer experience | brand image | luxury | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Urlaubsverhalten | Holiday behaviour | Event-Marketing | Event marketing | Tourismusmarketing | Tourism marketing | Markenführung | Brand management | Markenartikel | Brand | Destinationsmanagement | Destination management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/13567667231186558 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015190414