A framework for electronic client relationship management in small businesses
Jeffrey C. Dilts and Paramjit S. Kahai
| Year of publication: |
2007
|
|---|---|
| Authors: | Dilts, Jeffrey C. ; Kahai, Paramjit S. |
| Published in: |
Interactive and multi-channel marketing. - Westport, Conn. [u.a.] : Praeger, ISBN 978-0-275-99277-4. - 2007, p. 159-174
|
| Subject: | KMU | SME | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003522304