A Framework for Entry Deterrence Strategy: The Competitive Environment, Choices, and Consequences
| Year of publication: |
1995
|
|---|---|
| Authors: | Gruca, Thomas S. ; Sudharshan, D. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 59.1995, 3, p. 44-55
|