Purpose – This paper analyses a survey conducted by futurethink. This survey addresses the issue of effective innovation. Design/methodology/approach – The survey by futurethink provides the basis for this article. Findings – Having studied successful innovators across a variety of sectors and organizational structures, futurethink has developed a framework that breaks down the “black box” of innovation into four key capabilities that organizations need to effectively innovate: ideas; strategy; process; and climate. Originality/value – The analysis also found clues on how organizations may better innovate by looking at how they're currently structured.