A framework for intermediated online targeted advertising with banner ranking mechanism
Kai Li; Efosa C. Idemudia; Zhangxi Lin; Yang Yu
| Year of publication: |
2012
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|---|---|
| Authors: | Li, Kai ; Idemudia, Efosa C. ; Lin, Zhangxi ; Yu, Yang |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 10.2012, 2, p. 183-200
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| Subject: | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Zielgruppe | Target group | Simulation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009533329