A framework for marketing management
Philip Kotler, Kevin Lane Keller
| Year of publication: |
[2016] ; Sixth edition, global edition
|
|---|---|
| Authors: | Kotler, Philip |
| Other Persons: | Keller, Kevin Lane (contributor) |
| Publisher: |
Boston : Pearson Education Limited |
| Subject: | Marketing | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 344 Seiten Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes indexes |
| ISBN: | 978-1-292-09314-7 ; 1-292-09314-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011286371