A Framework for Monitoring Customer Satisfaction: An Empirical Illustration - Systematically monitor customer satisfaction over time
Year of publication: |
1999
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Authors: | Sharrna, Subhash ; Niedrich, Ronald W. ; Dobbins, Greg |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 28.1999, 3, p. 231-244
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