A framework for quantitative analysis and differentiated marketing of tourism destination image based on visual content of photos
Xin Xiao, Chaoyang Fang, Hui Lin, Jingfu Chen
| Year of publication: |
2022
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|---|---|
| Authors: | Xiao, Xin ; Fang, Chaoyang ; Lin, Hui ; Chen, Jingfu |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 93.2022, p. 1-17
|
| Subject: | Deep learning | Destination marketing | Tourism destination image | Tourist-generated content | Visual analysis | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Markenimage | Brand image | Tourismusregion | Tourism destination | Visualisierung | Visualization | Urlaubsverhalten | Holiday behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2022.104585 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013366104