A framework for understanding new product alliance success
Brad D. Carlson, Gary L. Frankwick, and Kevin J. Cumiskey
| Year of publication: |
2011
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|---|---|
| Authors: | Carlson, Brad D. ; Frankwick, Gary L. ; Cumiskey, Kevin J. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 19.2011, 1, p. 7-25
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009884967