A framework to improve retail customer experience : a qualitative study exploring the customer journey
Mojtaba Poorrezaei, Christopher Pich and Sheilagh Resnick
| Year of publication: |
2023
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|---|---|
| Authors: | Poorrezaei, Mojtaba ; Pich, Christopher ; Resnick, Sheilagh |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 26.2023, 5, p. 663-686
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| Subject: | Customer experience | Customer experience management | Customer journey | Personal connection | Qualitative research | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Qualitative Methode | Qualitative method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-07-2022-0120 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430705