A fresh look at environment friendly customer's profile : evidence from India
Year of publication: |
2020
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Authors: | Patharia, Ishani ; Rastogi, Sanjay ; Vinayek, Ravinder ; Malik, Sheetal |
Published in: |
International journal of economics and business research : IJEBR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-9869, ZDB-ID 2537709-7. - Vol. 20.2020, 3, p. 310-321
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Subject: | environment friendly customer's profile | developing economy | GPB | green purchase behaviour | theory of planned behaviour | perceived consumer effectiveness | government efforts | logistic regression | environment concern | environmental knowledge and awareness | trust | Indien | India | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Verbrauchereinstellung | Consumer attitudes | Vertrauen | Confidence | Öko-Produkt | Sustainable product |
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