A functional perspective to the meaning of corporate reutation
Chen-Chu Chen; Olutayo Otubanjo
| Year of publication: |
2013
|
|---|---|
| Authors: | Chen, Chen-chu ; Otubanjo, Olutayo |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 13.2013, 4, p. 329-345
|
| Subject: | Corporate reputation | Functional theory | Meaning | Firmenimage | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010346384