A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty
Parisa Assarzadegan, Seyed Reza Hejazi
| Year of publication: |
2021
|
|---|---|
| Authors: | Assarzadegan, Parisa ; Hejazi, Seyed Reza |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-13
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| Subject: | Customer loyalty | Customer satisfaction | Game theory | Pricing | Store brands | Store loyalty | Spieltheorie | Beziehungsmarketing | Relationship marketing | Handelsmarke | Store brand | Kundenzufriedenheit | Einzelhandel | Retail trade | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102449 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012502661