A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty
Year of publication: |
2021
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Authors: | Assarzadegan, Parisa ; Hejazi, Seyed Reza |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-13
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Subject: | Customer loyalty | Customer satisfaction | Game theory | Pricing | Store brands | Store loyalty | Spieltheorie | Handelsmarke | Store brand | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Markenführung | Brand management | Markenartikel | Brand |
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