A Gap Analysis Approach to Marketing Curriculum Assessment: A Study of Skills and Knowledge
| Year of publication: |
2002
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|---|---|
| Authors: | Davis, Richard ; Misra, Shekhar ; Auken, Stuart Van |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 24.2002, 3, p. 218-224
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