A General Consumer Preference Model for Experience products: Application to Internet Recommendation
| Year of publication: |
2012
|
|---|---|
| Authors: | Chung, Jaihak ; Rao, Vithala R |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 49.2012, 3, p. 289-306
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