A generalizable scale of propensity to plan : the long and the short of planning for time and for money
Year of publication: |
2010
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Authors: | Lynch, John G. ; Netemeyer, Richard G. ; Spiller, Stephen A. ; Zammit, Alessandra |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 37.2010/11, 1, p. 108-128
|
Subject: | Konsumentenverhalten | Consumer behaviour | Planung | Planning | Zeit | Time | Privater Konsum | Private consumption | USA | United States |
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