A generalized normative segmentation methodology employing conjoint analysis
Wayne D. DeSarbo and Christian F. DeSarbo
| Year of publication: |
2003
|
|---|---|
| Authors: | DeSarbo, Wayne D. ; DeSarbo, Christian F. |
| Published in: |
Conjoint measurement : methods and applications ; with 91 tables. - Berlin : Springer, ISBN 3-540-40479-1. - 2003, p. 473-504
|
| Subject: | Conjoint-Analyse | Conjoint analysis | Theorie | Theory | Marktsegmentierung | Market segmentation | Clusteranalyse | Cluster analysis | Mathematische Optimierung | Mathematical programming |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001998151