A Generalized Utility Model of Disappointment and Regret Effects on Post-Choice Valuation
| Year of publication: |
1997
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| Authors: | Inman, J.Jeffrey ; Dyer, James S. ; Jia, Jianmin |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 16.1997, 2, p. 97-111
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