A global culture of cool? : Generation Y and their perception of coolness
Shelagh Ferguson
| Year of publication: |
2011
|
|---|---|
| Authors: | Ferguson, Shelagh |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 12.2011, 3, p. 265-275
|
| Subject: | Altersgruppe | Age group | Freizeitverhalten | Leisure behaviour | Kultursoziologie | Cultural sociology | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009349754