A goal programming model for media planning
[von] A. Charnes; W. W. Cooper; J. K. DeVoe. D. B. Learner; W. Reinecke
| Year of publication: |
1968
|
|---|---|
| Authors: | Charnes, A. ; Cooper, W. W. ; DeVoe, J. K. |
| Other Persons: | Learner, D. B. (contributor) ; Reinecke, W. (contributor) ; Snow, E. F. (contributor) |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 14.1968, 8, p. 423-430
|
| Subject: | Werbungsmittel |
| Description of contents: |
Note on an application of a goal programming model for media planning. [Von] A. Charnes, W. W. Cooper, W. W. Cooper, and E. F. Snow
|
| Type of publication: | Article |
|---|---|
| Notes: | mit Bibliogr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001992043