A good business strategy need not be difficult : How Simply Strategy can improve your business

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – In the final chapters, Simply Strategy helps to put all the elements of the puzzle together, and develop a simple, succinct strategy that is understood by everyone in your business. After all, your employees are the ones to carry out your carefully crafted vision. Finally, your strategy is immediately used to make some short‐term profit improvements. With Simply Strategy there are no years of waiting to see the fruits of your labor. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.Originality/valueThe briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.