A gratification model of sport team mobile application usage
Hansol Hwang, Hyejoo Yang, Antonio S. Williams, and Paul M. Pederson
| Year of publication: |
2020
|
|---|---|
| Authors: | Hwang, Hansol ; Yang, Hyejoo ; Williams, Antonio S. ; Pederson, Paul M. |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 29.2020, 3, p. 163-176
|
| Subject: | sport team | mobile app | uses and gratifications | media consumption | motives | Mobile Anwendung | Mobile application | Arbeitsgruppe | Team | Profisport | Professional sports | Mediennutzung | Media usage | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Sport | Sports | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.293.092020.01 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012815569