A grounded theory study of factors and conditions associated with customer trust recovery in a retailer
Year of publication: |
2020
|
---|---|
Authors: | Bozic, Branko ; Siebert, Sabina ; Martin, Graeme |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 109.2020, p. 440-448
|
Subject: | Customer trust | Grounded theory | Trust | Trust recovery | Trust repair | Vertrauen | Confidence | Grounded Theory | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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