A guide to category management : [efficient consumer response ; working together for total consumer satisfaction]
Mary McGrath
| Year of publication: |
1997
|
|---|---|
| Authors: | MacGrath, Mary |
| Publisher: |
Watford : IGD Business Publ. |
| Subject: | Kategorienmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 247 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 1-898044-31-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004346813