A guide to developing and managing a well-integrated multi-channel retail strategy
| Year of publication: |
2004
|
|---|---|
| Authors: | Berman, Barry ; Thelen, Shawn |
| Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 32.2004, 3, p. 147-156
|