A heuristic model to predict brand switching in consumer choice
John J. Bernardo
| Year of publication: |
1984
|
|---|---|
| Authors: | Bernardo, John J. |
| Published in: |
Journal of behavioral economics. - Macomb, Ill., ISSN 0090-5720, ZDB-ID 864311-8. - Vol. 13.1984, 2, p. 25-51
|
| Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001025609