A hierarchical approach for predicting sport consumption behavior : a personality and needs perspective
Year of publication: |
May 2017
|
---|---|
Authors: | Ko, Yong Jae ; Chang, Yonghwan ; Jang, Wonseok ; Sagas, Michael ; Spengler, John O. |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 31.2017, 3, p. 213-228
|
Subject: | hedonic consumption | involvement | needs | participants | personality | spectators | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Sport | Sports |
-
Sport spectatorship and life satisfaction : a multicountry investigation
Inoue, Yuhei, (2017)
-
Yoshida, Masayuki, (2023)
-
Lim, Choong Hoon, (2013)
- More ...
-
The relative effects of game outcome and process on fans' media consumption experiences
Jang, Wonseok, (2017)
-
Ko, Yong Jae, (2022)
-
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae, (2023)
- More ...