A Hierarchical Bayesian Multidimensional Scaling Methodology for Accommodating Both Structural and Preference Heterogeneity
| Year of publication: |
2008
|
|---|---|
| Authors: | Park, Joonwook ; DeSarbo, Wayne ; Liechty, John |
| Published in: |
Psychometrika. - Springer. - Vol. 73.2008, 3, p. 451-472
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| Publisher: |
Springer |
| Subject: | Bayesian multidimensional scaling | structural heterogeneity | preference heterogeneity | multidimensional unfolding model | multidimensional vector model | pharmaceutical marketing |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005166430