A hierarchical choice modelling approach for incorporating customer preferences in vehicle package design
Deepak Kumar; Christopher Hoyle and Wei Chen; Nanxin Wang and Gianna Gomez-Levi ...
Year of publication: |
2009
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Authors: | Kumar, Deepak ; Hoyle, Christopher ; Chen, Wei ; Wang, Nanxin ; Gomez-Levi, Gianna |
Published in: |
International journal of product development : IJPD. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9056, ZDB-ID 21649248. - Vol. 8.2009, 3, p. 228-251
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