A holistic approach to communicating innovations : Siemens and its environmental portfolio
Ulrich Eberl
| Year of publication: |
2011
|
|---|---|
| Authors: | Eberl, Ulrich |
| Published in: |
Strategies and communications for innovations : an integrative management view for companies and networks. - Berlin : Springer, ISBN 978-3-642-17222-9. - 2011, p. 351-361
|
| Subject: | Umwelttechnik | Environmental technology | Innovation | Öffentlichkeitsarbeit | Public relations |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008987438