A holistic assessment of eWOM management effectiveness with agent-based modeling
Ye Zhang, Jie Gao and Anil Bilgihan and Melanie Lorenz
| Year of publication: |
2023
|
|---|---|
| Authors: | Zhang, Ye ; Gao, Jie ; Bilgihan, Anil ; Lorenz, Melanie |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 35.2023, 3, p. 785-827
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| Subject: | Advertising | Agent-based modeling | EWOM behaviors | EWOM distribution | EWOM management | Hospitality business | Agentenbasierte Modellierung | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbung | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-01-2022-0106 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013546082