A holistic framework to embed good company practice for customer retention
Barbara McCrory, Nick Pilcher and Janice McMillan
| Year of publication: |
2017
|
|---|---|
| Authors: | McCrory, Barbara ; Pilcher, Nick ; McMillan, Janice |
| Published in: |
The TQM journal : the international review of organizational improvement. - Bingley : Emerald Group Publishing Limited, ISSN 1754-2731, ZDB-ID 2409387-7. - Vol. 29.2017, 2, p. 257-275
|
| Subject: | Organizational culture | Continuous improvement | Customer service | Customer retention | Delphi technique | Beziehungsmarketing | Relationship marketing | Unternehmenskultur | Corporate culture | Kundenservice | Delphi-Methode | Personalmanagement | Human Resource Management | Kundenzufriedenheit | Customer satisfaction | Vorschlagswesen | Employee suggestion system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TQM-11-2015-0139 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011643357