A holistic methodology for modeling consumer response to innovation
Richard P. Bagozzi
| Year of publication: |
1983
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|---|---|
| Authors: | Bagozzi, Richard P. |
| Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 31.1983, 1, p. 128-176
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| Subject: | Innovation | Verbraucher | Marktforschung |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001847623