A Hybrid Discrete Choice Model of Differentiated Product Demand with an Application to Personal Computers
Year of publication: |
[2010]
|
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Authors: | Song, Minjae |
Publisher: |
[2010]: [S.l.] : SSRN |
Subject: | Markenartikel | Brand | Diskrete Entscheidung | Discrete choice | Personal Computer | Personal computer | Produktdifferenzierung | Product differentiation | Markenführung | Brand management | Post-Merger-Integration | Post-merger integration |
Extent: | 1 Online-Ressource (44 p) |
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Series: | Simon School Working Paper ; No. FR 08-09 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 31, 2010 erstellt |
Other identifiers: | 10.2139/ssrn.1315271 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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