A hybrid model for export market opportunity analysis
Shirley Ye Sheng; Michael R. Mullen
| Year of publication: |
2011
|
|---|---|
| Authors: | Sheng, Shirley Ye ; Mullen, Michael R. |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 28.2011, 2, p. 163-182
|
| Subject: | Internationaler Markteintritt | International market entry | Export | Internationale Marktforschung | International marketing research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009242897