A job's about passion, not just pay : Internal branding key to engaged employees

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – For all the organizations who have finally got the message that communicating effectively with the customers is an integral part of persuading them to be loyal to their brand, there are still many who have not quite grasped the fact that communicating internally (i.e. with their own people) is just as important – possibly more so. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.