A joint dynamic pricing and advertising model of perishable products
Lin Feng, Jianxiong Zhang and Wansheng Tang
| Year of publication: |
August 2015
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|---|---|
| Authors: | Feng, Lin ; Zhang, Jianxiong ; Tang, Wansheng |
| Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 716033-1. - Vol. 66.2015, 8, p. 1341-1351
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| Subject: | perishable products | advertising | dynamic pricing | pontryagin's maximum principle | Werbung | Advertising | Preismanagement | Pricing strategy | Werbewirkung | Advertising effects | Preistheorie | Price theory | Dynamische Optimierung | Dynamic programming |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/jors.2014.89 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011417203