A Joint Model of Usage and Churn in Contractual Settings
| Year of publication: |
2013
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| Authors: | Ascarza, Eva ; Hardie, Bruce G. S. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 32.2013, 4 (4.6.), p. 570-590
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