A Joint Optimization Strategy of Pressure Condition and Pricing of Downstream Industry Chain

Since the outbreak of COVID-19 in 2020, the global industrial chain has had a massive impact on the multi-directional disruption caused by the bilateral imbalance between supply and demand, exposing the vulnerability of the global industrial chain. As the world's largest manufacturing country, once the impact disrupts domestic production, it will interrupt the supply chain of many enterprises worldwide. Therefore, it is urgent to study the pressure situation of the industrial chain. Based on the traditional dual-channel model of the downstream of the industrial chain, this study introduces the pressure factor of the industrial chain and builds a price optimization model to study the downstream ports of China's industrial chain and verify the chip sanctions incident implemented by the United States as a case. The study shows that for the downstream port of the industrial chain, the product supplier and the retailer will obtain the corresponding risk reward by increasing the direct sale and retail price, respectively; for the asymmetric information condition, the wholesale price of the product supplier will decrease with the pressure of the industrial chain, but the direct sale price and the retail price will become higher accordingly. This study provides theoretical support for relevant enterprises to formulate industrial development strategies and for the government to formulate applicable industrial policies to cope with the risk of industrial chain interruption