A Key Challenge, Marketing Resource Management, a Holistic System

The relatively new field of expertise of Marketing Resource Management (MRM) is still challenging, especially within the context of the constant increase of channels availability. There is a whole debate about the interference between MRM and CRM with the modern digital age the customer lifecycle starts from the point when the campaign lands in the prospect’s Inbox. In today complex environment marketers need to embrace integrated marketing solutions that manage brands and campaigns as well as resources and performance.