A large-scale systems view of consumer-behavior research

[Von] Philip C. Burger; Charles W. King; Edgar A. Pessemier

Year of publication:	1968
Authors:	Burger, Philip C. ; King, Charles W. ; Pessemier, Edgar A.
Published in:	Explorations in consumer behavior : a symposium held at the University of Texas, 18.-19.4.1966. Spons. by the Department of Marketing Administration, Graduate Scholl of Business, the University of Texas. - Austin. - 1968, p. 229-252

Type of publication:	Article
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10001966228