A latent instrumental variables approach to modeling keyword conversion in paid search advertising
Oliver J. Rutz, Randolph E. Bucklin, and Garrett P. Sonnier
| Year of publication: |
2012
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| Authors: | Rutz, Oliver J. ; Bucklin, Randolph E. ; Sonnier, Garrett P. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 3, p. 306-319
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| Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Informationskosten | Information costs | Bayes-Statistik | Bayesian inference |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009563673