A life-stage analysis of consumer loyalty profile : comparing Generation X and Millennial consumers
Călin Gurău
| Year of publication: |
2012
|
|---|---|
| Authors: | Gurău, Călin |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 29.2012, 2, p. 103-113
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| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Altersgruppe | Age group | Lebensverlauf | Life course | Vergleich | Comparison | Frankreich | France | Rumänien | Romania |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009541763